Dragon Vape

In designing the branding for a new vape juice brand called Dragon Vape, I wanted to steer clear of the classical European idea of a dragon or the traditional Chinese dragon. Instead, I looked at ancient Mesoamerican culture for inspiration. This inspiration stemmed from their myths of dragon-like serpents, such as Quetzalcóatl, as well as the Aztec-inspired geometric patterns.

The dragon curls in on itself, 'haloed' by a sundial, while blowing smoke to reveal the logo. The differently colored dragons represent different flavors.